Universities on X (Twitter)

2024 X University Rankings

Introduction

What are the most popular universities on X (Twitter)? uniRank answers this question by publishing the 2024 X University Rankings, featuring higher education institutions worldwide ranked by the number of their X page followers and meeting the following uniRank selection criteria:

being chartered, licensed or accredited by the appropriate higher education-related organization in each country
offering at least three-year bachelor's degrees or postgraduate master's or doctoral degrees
delivering courses predominantly in a traditional, non-distance education format

This uniRank page features the most extensive list of universities by country with an official presence on X (choose a country below). It also provides valuable data and insights on the adoption of X among higher education institutions. Read also our article about the importance of Social Media for Universities and prospective students.

X (Twitter) University Rankings by Country

Overview

uniRank X Adoption Rate

The uniRank X Adoption Rate is defined as the percentage of universities worldwide included in the uniRank database that have officially adopted an institutional X page. It represents the rate at which universities across the globe have embraced X (formerly Twitter) as a communication and engagement platform, as documented by uniRank.

The table below illustrates the trend of the uniRank X Adoption Rate since 2018:

uniRank X Adoption Rate^™
	Aug 2018	Mar 2019	Sep 2019	Mar 2020	Sep 2020	Mar 2021	Nov 2022	Oct 2023	Apr 2024
Total number of Universities in uniRank	13,590	13,598	13,612	13,723	13,813	13,798	13,865	13,909	13,888
Number of Universities on X (Twitter)	7,410	7,584	7,583	7,867	8,012	8,150	8,471	8,353	8,399
uniRank X (Twitter) Adoption Rate^™	54.53%	55.77%	55.71%	57.32%	58.00%	59.07%	61.09%	60.05%	60.47%

In April 2024, out of a total of 13,888 universities and other higher education institutions worldwide that meet the uniRank selection criteria and are included in the uniRank database, 8,399 (60.47%) have officially adopted an institutional X page.

World average and highest number of X followers

Below, uniRank publishes the average number of X followers, depending on the year, for all university X pages included in the uniRank database. Additionally, the highest number of X followers achieved by a single university is currently held by Universidad Nacional Autónoma de México with approximately 3,449,289 followers.

World average and highest # of X followers
	Aug 2018	Mar 2019	Sep 2019	Mar 2020	Sep 2020	Mar 2021	Nov 2022	Oct 2023	Apr 2024
World Average # of X followers:	11,204	11,488	11,829	11,890	12,845	13,133	13,324	12,259	14,081
World Highest # of X followers:	3,055,914	3,098,660	3,126,175	3,170,757	3,218,534	3,253,693	3,400,000	3,400,000	3,449,289

Factors Affecting X Adoption, Popularity and Engagement

The adoption, popularity and engagement levels of university X pages are influenced by a variety of factors, including:

Micro Factors

The university's reputation and size.
The university's overall online presence, web popularity and adoption of distance education.
The university's level of adoption and utilization of X as an additional channel to the institutional website.

Macro Factors

The size of the tertiary education sector in the country.
The level of Internet usage and connection speeds in the country.
The level of adoption and utilization of X as a social media platform in the country.

X (Twitter) University Rankings aim and methodology

The aim of the uniRank X University Ranking is to offer an approximate popularity index for each university on the X social media platform, based on the total number of followers; it does not seek to assess higher education institutions or their programs based on the quality of education or level of academic services provided.

Some larger universities may have multiple associated X pages, such as those for each faculty or administrative area (e.g., Admissions, Marketing and Communications, Alumni, etc.). uniRank has selected the most general and popular institutional X page for each university in order to compile its uniRank X University Ranking^™ for each country and the top 200 Universities on X listings.